MIC INDUSTRY02 / BUSINESS IN THE FIELD

INDUSTRY & ENTERPRISE VISITS

See how China's business systems work from the inside.

Executive field visits for leaders, MBA cohorts and international teams who want to examine strategy, technology and operations where they happen.

Industry visit in China
ACCESSOBSERVEEXCHANGEAPPLY
01

MARKET CONTEXT

Understand the forces shaping the sector.
02

OPERATING SYSTEM

See how strategy becomes process.
03

PRACTITIONER EXCHANGE

Test questions with people in the field.
04

DECISION VALUE

Bring sharper questions back to the business.
THE EXECUTIVE BRIEF

Not a corporate tour.
A structured way to examine a business system.

Every program begins with the delegation's sector, seniority and strategic questions. We then build a field sequence across the right combination of companies, facilities, experts and cases.

The goal is not to copy a China model. It is to understand its logic, observe its operating levers and identify what is relevant to your own context.

CURRENT FLAGSHIP

Start with a proven field visit—or build around your brief.

NEW · MIC 2026

Three new ways to begin.

Choose a focused program or use it as the starting point for a tailored MIC itinerary.

MIC New Consumer China Lab B03

2 DAYS · SHANGHAI / HANGZHOU

MIC New Consumer China Lab

A practical field lab on the brands, platforms and retail behaviours reshaping China’s consumer market.
  • 8–20 guests
  • Retail safari
  • Livestream commerce

Host institutions, companies and community partners are subject to approval and availability. MIC confirms access, final program and pricing before payment.

BUILT FOR DECISIONS

Executives, MBA and EMBA cohorts, innovation teams and international business delegations.

WHAT WE NEED FROM YOU

  • Delegation profile and seniority
  • Sector and strategic priorities
  • Preferred cities and dates
  • Questions the team wants to test

TURN YOUR BUSINESS QUESTIONS INTO A FIELD PROGRAM

Tell us what your team needs to understand.

Build an industry visit